What
Is
“PROMAFT”?
PROMAFT [pro - maf - t]
is an acronym for
PROduct MArket FiT
We are a Venture Capital Fund NOT worried about your revenue scale or which ‘series’ of capital you are raising. But we are obsessed about the Quality of PRODUCT MARKET FIT (PMF)
OK
My venture is growing fast
I have PMF !
Not necessarily ! Most ‘Grow or Die’ strategies result in ‘Grow and Die’ outcomes
We believe ‘Growth’ creates ‘value’ for shareholders only if PMF is strong & Competitive advantages exist (and are nurtured). Here’s how we measure Quality of PMF
Is your startup ‘CURW’ing the right direction ? ↗️
Interesting.
My aim right now is to grow faster than my competitors. I can focus on PMF, later, at scale?
Nope. Achieving strong PMF at scale is not 10x but 100x harder to focus on. If you grow without PMF, you are essentially driving fast in the wrong direction!
Learning from failure ↗️
Unit economics matter, scalability matters more ↗️
Understood – PMF first! But shouldn’t faster growth and higher market share take care of competitive advantage?
Largely Growth is not competitive advantage
Deception of Growth ↗️
Having said that, the chase for market share becomes super important if your venture enjoys ‘Network effects’ (this is rare but super-powerful)
Measuring Network Effects ↗️
To my mind, everything can be copied – there is enough capital and resources out there
Not at all – Companies like FB, Google, Alibaba, Tencent, Netflix faced brutal competition during their infancy but emerged winners as they had the right strategy in place. Here’s how to think about and nurture ‘Competitive Advantage’– The CEND Framework
Color of your MOAT ↗️
Middle Seat Strategy ↗️
Understood. ‘CURW’ and ‘CEND’ frameworks are super valuable in terms of keeping focus. I find valuation conversations cryptic. Is there a framework around the same?
Sure read:
Guide to Private Network Valuation ↗️
This has been super helpful ! Tell me a bit more about Promaft Partners
What if there was CAPITAL
available that was
READY TO BACK BOLD &
INNOVATIVE IDEAS
UNAFRAID TO TAKE
CONTRARIAN POSITIONS
COMMITTED TO BUILD
RESILIENT BUSINESSES
VISIONARY, READY TO MAKE A
DIFFERENCE IN THE WORLD
LONG TERM PATIENT MONEY
DEEPLY ENGAGING WITH CONSTANT
GUIDANCE & MENTORSHIP
SEEING OPPORTUNITIES WHERE OTHERS SEE RISKS
Introducing...
Started by two NOT SO ^ like
minded Investors
RAGHAV BAHL
FOUNDING GENERAL PARTNER
SOHAM AVLANI
FOUNDING GENERAL PARTNER
Who have previously backed companies like :
We are looking to partner with bold & innovative founders, building sustainable legendary companies
Keen to learn more ? Or just have a chat?
To know more about our investment philosophy
click here
Or
Reach out to us at
info@promaft.com
Promaft Partners Fund I, (a scheme of Promaft Partners Fund ("Trust")) is registered with SEBI as a Category II Alternative Investment Fund with effect from April 18th 2024 with the Registration Number IN/AIF2/24-25/1497. The registered office of the Fund is 1108, Dalamal Tower, Free Press Journal Marg, Nariman Point, Mumbai, 400021, Maharashtra, India. Promaft Partners Management Services LLP is the Investment Manager, Orbis Trusteeship Services Private Limited is the Trustee and Promaft Partners Sponsor LLP is the Sponsor to the Fund.